Go RV-ing Project

In Fall of 2017, my account planning class had the opportunity to work with The Richards Group in Dallas, TX on a strategic thinking assignment for one of their real clients, Go-RVing. Our task was to get more millennials to consider adapting to the RV lifestyle. 

 

I worked with two other students over the course of two months and we presented this creative concept as our final project. The main criteria we focused on to sell the RV lifestyle to millennials were spontaneity and convenience. We came to these criteria through research from one-on-one interviews, MRI database research, and secondary research.