Freestyle Creative

During my time as account services intern at Freestyle Creative in Fall 2017, I had the responsibility of writing two blog posts. Each intern got two write two blogs about things they were passionate about, interested in, or any current event revolving advertising or their specialty. Each intern got one of their blogs posted on their agency website. 

 

I wrote my first blog post about Taylor Swift and her new album, Reputation, and the way she went about marketing and unveiling the album to her consumers. I myself am not a large T-swift fan, but I found it very interesting how she was willing to wipe her social media account clean, start fresh and catch the eye of her consumer in such a powerful way via Instagram.

 

My second blog post was the blog that was chosen to be posted on Freestyle's website. This blog was about an area of marketing that I developed an interest for over the summer of 2017; experiential marketing.  I have always been a visual learner who learns best through experience and I find it extremely intriguing how brands are using events to interact with their consumers, without the consumer even knowing it. As I head into the professional world, I hope to learn more about experiential marketing and one day work alongside an experiential team.